Creator economy: Build trust, not just reach; monetisation can’t be the only goal | Pranjal Kamra

Speaking at the ET Wealth Expo 2026, Pranjal Kamra, CEO, Finology Ventures Pvt. Ltd., says that creators today need to understand that unlike the Covid era, only the top 0.1% of creators today make money. Apart from YouTube and X (formerly Twitter), no other platform has an inbuilt ad sense mechanism. If you are creating content for other platforms, the monetisation responsibility is on you. He says that to make money in this creator economy, you need to create a trust and personal brand and try to be different and unique.