India's top regional builders are going national; What it means for investors and homebuyers
By Lavanya Mallidi, ET Online |
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Realty giants are expanding beyond their home turf
India's biggest listed real estate developers are no longer relying on a single city for growth. Developers are aggressively launching projects across multiple markets to tap wider housing demand and reduce dependence on local market cycles. According to data trends across listed real estate companies analysed by ANAROCK Research, this strategy helped the top 11 listed developers collectively increase pre-sales by 18% to more than ₹1.48 lakh crore in FY26.
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₹1.48 lakh crore in sales: Who led the growth race?
Luxury and premium housing developers emerged as the biggest winners. Prestige Estates topped the chart with a massive 76% jump in pre-sales revenue, followed by Puravankara (48%), Keystone/Rustomjee (33%), Sobha (30%), Godrej Properties (16%) and Lodha (16%). Premium housing demand continues to drive strong buyer interest across major cities.
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The secret growth formula? Sell homes in more cities
Geographic diversification is becoming the new growth engine for real estate companies. Instead of depending on one city, developers are building a presence across Mumbai, NCR, Bengaluru, Hyderabad, Pune and Chennai. Industry experts say companies with wider geographic exposure are better positioned to capture demand wherever it emerges.
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Godrej, Prestige and Lodha are changing the playbook
Nearly 68% of Godrej Properties' FY26 pre-sales came from markets outside Mumbai Metropolitan Region. Prestige Estates generated around 60% of its pre-sales from cities beyond Bengaluru, while Lodha continued reducing its dependence on Mumbai by expanding into Pune and Bengaluru. The focus is clear: growth now comes from multiple cities, not just one home market.
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Not everyone is diversifying
While several developers are going national, some continue to remain highly concentrated in their core markets. DLF generated nearly 90% of its FY26 pre-sales from NCR, while Signature Global remained entirely NCR-focused. Their strategy contrasts sharply with peers pursuing aggressive pan-India expansion.
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Why investors should watch this trend closely
The shift from regional developer to national housing platform could shape the next phase of real estate growth. Developers with projects spread across multiple cities may be better insulated from local slowdowns and positioned to capture opportunities in fast-growing residential markets. For investors, multi-city expansion is emerging as one of the most important indicators of future growth potential in India's listed real estate sector.