Use the ETMONEY app to save up to Rs 78,000 in tax

Due to the lack of financial literacy, a sizeable chunk of taxpayers remain unaware that a combination of tax-saving instruments generates more savings than investments in a single option. To help you make the best tax-saving decisions, Times Internet-owned ETMONEY has rolled out a new tax saver scheme that allows it users to save up to Rs 78,000 by investing through their mobile devices. The ETMONEY Tax Solution also helps you with instant proof of the investments.

How the ETMONEY solution works
ETMONEY's tax solution helps users avail a combination of all tax-saving options across equity-linked savings schemes (ELSS), National Pension System (NPS), health and term insurance policies for self and family members. It also generates investment recommendations based on user risk-profiles to maximise tax savings.


Through its digital solution, ETMONEY helps customers by offering an optimal mix of the right financial products as per their profiles, while making the experience more convenient and instantaneous by cutting through the hustle of paperwork, and allowing for tracking of these products round-the-clock.

"Every year Indian ends up grossly under-utilising the tax-saving benefits and also ends up compromising their financial goals. ETMONEY Tax Solution reimagines the tax-saving journey for today's digital India and combines everything from ELSS to NPS to insurance into one seamless experience on their mobile phone, all without ever needing to sign on a piece of paper," said Mukesh P. Kalra, Founder & CEO, ETMONEY.

Tax-saving education through humour
In its efforts to educate the digital consumer about their potential tax savings, ETMONEY aired a campaign across digital and electronic media that featured comedian and comedy-writer Biswapati Sarkar and actor Namit Das. The campaign employed humour to drive both message retention and relevance with the contemporary digital audience.

(ETMONEY is a Times Internet company, publisher of the website, economictimes.com)