Royal Sundaram Alliance eyeing presence in rural areas

CHENNAI: Royal Sundaram Alliance Insurance today said it plans to increase its presence in the semi-urban and rural areas of the country.

As part of this initiative, the company recently inaugurated its new branch in textile hub of Karur, a company statement said.

The company's expansion strategy is based on the hub-and-spoke model, where in a branch would serve the smaller adjoining locations, it added.

The new branch at Karur would serve the adjoining areas like Kulithalai, Pallipatti and Aravakurichi, it said.

"This move is a part of our geographic expansion strategy in tier II and tier III cities. Karur has high potential and generated substantial business in the current year and we expect a higher growth", Royal Sundaram Alliance Insurance Managing Director Ajay Bimbhet said.