Realty slowdown: Mumbai sees no big price cuts soon
Sluggish sales have forced firms to cut costs. Developers are launching smaller units to keep overall ticket sizes down.

“There’s been no price correction here. Developers hiked prices at an average of 4% in the past year,” Pankaj Kapoor, MD, Liases Foras , says. Between 2008 and 2013 mid-range property in Mumbai saw a 20%-50 % capital appreciation. Capital values of high-end properties increased 40%-85 %.
“Bulk of the residential demand is in the affordable, mid-range segments, which remains largely unmet. In these segments sales have remained stable, depending on location, features and prices. There has been no price slash or big discount,” Sanjay Dutt, executive MD, Cushman & Wakefield , says.
“Although there are some signs of corrections in some speculator-driven markets, buyers should not expect major price corrections as witnessed post-2008. Corrections will be marginal in the suburbs and emerging micro markets. Established micro markets will remain stable in the next 6-12 months,’’ Dutt adds.
Concurring with Dutt, chairman, Mayfair Housing Pvt Ltd, Nayan Shah, says developers now struggle for bank finance and pay higher costs for capital from other sources. Input costs have risen. “Developers are in no position to cut prices beyond 2% to 5%. The slowdown is more to do with doubts in the public mind on the safety of investments and performance of projects. Once a buyer is convinced, he books a flat . This decision period has increased from 15 days to 3 months,’’ he says.
Sluggish sales have forced firms to cut costs. Developers are launching smaller units to keep overall ticket sizes down. Shailesh Sanghvi, director, Sanghvi Group, says: “We believe buyers will soon shrug off their wait-and-watch policy. Companies may offer discounts of about Rs 200 per sq ft in coming festive season.”
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