National Insurance Company unveils its new identity

KOLKATA: National Insurance Company, the leaders in non-life insurance today announced a change in their graphic identity, the logo. This change will signify easy communication process through structural, system and operational changes for the benefit of the customers.

In order to bring about a smooth process, the company has entered into a deal worth Rs. 393 crore with HCL Technologies, which will be responsible for setting up and managing a new enterprise. The partnership includes services like business process re-engineering, application blueprinting and roll out, systems integration and management services spanning over 1,000 offices and 16,000 end-users across nation. The application management entrusted will cover core insurance, business analytics, human resource management systems, customer relationship management and knowledge management, thus covering the entire IT lifecycle from transformation to integration and operations management. The change in logo is not just a change of identity but also suggests change in the work process of the organization.

Gracing the occasion, Mr. V Ramasammy, Chairman and Managing Director said, "At National Insurance we have embraced change and simplified our processes to meet your requirements at all times. Simplicity is now part of our progressive stance. And that starts with our new look. It is a small part of the many changes that we have put into action, to provide you with prompt and hassle free services...the simple way".

The new identity, a simplified version of the existing peacock form, evokes the new company philosophy - THODA SIMPLE SOCHO. The visual identity is based on the main graphic element of the existing logo - a triangular form in deep blue. The new peacock form suggests boldness and pride, elevating the image of NIC for internal people and external customers. The TRIANGULAR PEACOCK form is unique to make NIC stand out amongst other companies in insurance category. A simple clear font is chosen to write NIC instead of the full name of the organization to have a better visual impact. A second shade of blue is introduced to make the identity cheerful and young. The new corporate identity system is flexible so that it lends itself in different application in a seamless manner.

Adding to the above, Mr. V Ramasammy, also said, "As our quality, performance and service leadership have satisfied an increasing number of customers across the country, the new logo is a promise towards delivering better customer service. With the set up of specialized hubs for claim settlements, document generation, accounting process etc, the new system and technology will help us in providing quick and easy services to our customers. The evolution of our identity indicates the growing significance of our brand and marks a milestone in our progress".