M&M to offer on-the-spot tractor loans
In a bid to push its tractor sales, Mahindra & Mahindra today said it would provide on-the-spot product loans to farmers through its dealerships.
The company said it has tied up with group firm Mahindra Finance to provide the loans.
It has kicked off a month-long 'On-the-Spot-Loan Mahotsav' that will last till July 7 in Andhra Pradesh, Tamil Nadu, Karnataka, Maharashtra, Punjab, Haryana, Gujarat and Rajasthan.
M&M President, Farm Equipment Sector, Anjanikumar Choudhari said the initiative is a part of the firm's endeavour to increase rural prosperity.
Quick processing of documentation and single-window clearance will allow farmers across the country to purchase tractors with minimum time delay.
Moreover, Mahindra Finances vast rural network will ensure that even customers in the farthest reaches of the country can avail of this scheme, Mahindra Finance Managing Director Ramesh Iyer said.
Mahindra is the third largest tractor company in the world besides being the largest manufacturer of tractors in India.
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