Seal the deal campaign by Magicbricks & SBI generates more than 75 crore worth home loan requests

BANGALORE: One of its kind campaign, 'Seal the Deal', launched by Magicbricks, India's No.1 online real estate portal, and SBI, India's most trusted bank, received an overwhelming response from home buyers across India. Seal the Deal culminated on February 28, 2017 after a month-long campaign offering the best of deals to the home-seekers. The online property carnival by the two leading players witnessed participation of 109 builders with 200-plus projects across 12 cities that were available at price points ranging between Rs 30 lakh and Rs 3 crore.

1.3 crore visits were made by 81 lakh users on the Magicbricks website. More than 60,000 buyers contacted the builders for property related queries and 4,304 visits were made on the SBI's site for home loan enquiries.

Sudhir Pai, CEO, Magicbricks.com, said, "Seal the Deal festival has received exceptional response from the buyers and has generated positive sentiments for real-estate investments across India. This carnival provided a platform to the home-seekers to explore the best of SBI approved properties with lucrative deals offered by the developers, making it one its kind initiative in the industry. We are extremely grateful to our consumers who have participated in this campaign and their overwhelming response encourages us to bring more such property festivals in the future."

As per Magicbricks research data, Seal the Deal festival witnessed more queries for affordable housing segment. More than 65% property seekers showed their interest in 2/3 BHK segment. Additionally properties in the price segment of Rs 30-50 lakh contributed 73% of total leads generated.