Indians are most investment-savvy in Asia: Study

Over two-thirds of emerging affluent Indians are using investment products to achieve their financial goals, finds Standard Chartered’s Emerging Affluent Study 2018.

I. How are Indians increasing their wealth?

63% invest in financial products.


44% depend on career progression and salary increase.

25% start a business

II. What kind of financial products are they investing in?

31% are investing in mutual funds.

25% opt for fixed income instruments.

22% choose equity investments

III. Are they confident about achieving goals?

56% say they are far from reaching their top financial goal.

IV. What is the key savings priority?

17% of respondents identified saving for their children’s education as the key goal

V. What role has technology played in achieving financial success?

78% say their familiarity with digital tools has been vital to their personal success.

80% say online banking makes them feel in control over money.

76% say digital money management has got them closer to goals

VI. What is holding them back?

55% feel held back in their aspirations by their lack of financial knowledge

62% believe financial education would help them reach their financial goals faster

Source: The Emerging Affluent Study 2018. 1,000 respondents participated in the survey in India. Responses will not add up to 100 due to multiple choices