Indian-origin artist wins UK creative business award

An Indian-origin artist has been adjudged the overall winner of the Nottingham Creative Business Awards. Contemporary Art | Sotheby's Art | Christie's Art

LONDON: Hetain Patel, an Indian-origin artist seeking to understand his roots through his creativity, has been adjudged the overall winner of the Nottingham Creative Business Awards.

Patel won the award from a pool of 150 nominees put forward by companies in the east Midlands. Awards chairman Mark Shaw praised Patel as a shining example of creative talent the awards had been seeking to highlight.

He said: "Hetain Patel distills all that is amazing about true creativity. There is magic and innovation in his work. There is real depth in what he does. And this depth of thinking and communicating is just beginning to emerge in the work of a few businesses within the creative industries.

"Hetain Patel and his work represent the essence of how the creative industries are beginning to need to consider their impact.

"Here is someone who is not only a great ambassador for Nottingham, but a creative who inspires. And right now, it is inspirational creativity that will help the reputation of Nottingham expand around the world."

Patel told the local media: "When my parents came to the UK in the 1960s they brought with them an ideal of India. And as India continued to develop, this romanticised ideal was the one which was passed down to me.

"This is of course a common story among generations of British-born immigrants. The dislocation of Indian culture naturally does not sit well with my British sensibilities.

"However it is these very sensibilities that I wish to challenge. If the Western influence of my birthplace is embedded in my way of thinking and the physical mannerisms of my body, is it possible to retrain these ways of understanding the world with an Indian code?"
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