IndiaFirst Life launches MagicBoard
Offers instant insurance at customer door step with end to end fulfillment.
By OUR BUREAU |
Mumbai: IndiaFirst Life Insurance today launched MagicBoard - an integrated portable fulfillment device for a fully-compliant and efficient customer sales and service process.
MagicBoard was launched by Dr. P. Nandagopal, managing director & CEO, IndiaFirst Life Insurance, in Mumbai.
Speaking on the occasion, Dr. Nandagopal said, “Life insurance is the most essential element in the family financial planning. It offers financial security, comfort and happiness. But customers many a times fail to understand its true benefits, do not get the right information for clear decisions, perceive the product as complex, sales process cumbersome and services poor.”
Insurance companies, on the other hand, are grappling with disenchanted agency force, long documentation, field level mis-selling practices that erode customer credibility. Due to fragmented, manual interactions with the customer spread across several meetings, the sales process is slow and tedious, costing money for the agent and the company alike. Life insurance industry has been facing challenges for embracing innovation and cutting edge IT to bring simplicity and instant fulfillment to the customer door step.
“MagicBoard is a revolutionary idea in that it not only automates and simplifies the sales processes at the customer end, but in a single platform, it connects the customer with the distributor, employees and the insurance organization in a 360 degree integration where every stakeholder has a single page view in his hand-held tablet PC for real-time information, intelligence and intervention,” Dr. Nandagopal said.
He further added, “IndiaFirst through this initiative paves the way for a brave new world of insurance that is simple, transparent, truthful and efficient to benefit all the stakeholders - customer, distributor, shareholder and employee. MagicBoard is our sincere effort to achieve a game change in the life insurance industry.”
MagicBoard was launched by Dr. P. Nandagopal, managing director & CEO, IndiaFirst Life Insurance, in Mumbai.
Speaking on the occasion, Dr. Nandagopal said, “Life insurance is the most essential element in the family financial planning. It offers financial security, comfort and happiness. But customers many a times fail to understand its true benefits, do not get the right information for clear decisions, perceive the product as complex, sales process cumbersome and services poor.”
Insurance companies, on the other hand, are grappling with disenchanted agency force, long documentation, field level mis-selling practices that erode customer credibility. Due to fragmented, manual interactions with the customer spread across several meetings, the sales process is slow and tedious, costing money for the agent and the company alike. Life insurance industry has been facing challenges for embracing innovation and cutting edge IT to bring simplicity and instant fulfillment to the customer door step.
“MagicBoard is a revolutionary idea in that it not only automates and simplifies the sales processes at the customer end, but in a single platform, it connects the customer with the distributor, employees and the insurance organization in a 360 degree integration where every stakeholder has a single page view in his hand-held tablet PC for real-time information, intelligence and intervention,” Dr. Nandagopal said.
He further added, “IndiaFirst through this initiative paves the way for a brave new world of insurance that is simple, transparent, truthful and efficient to benefit all the stakeholders - customer, distributor, shareholder and employee. MagicBoard is our sincere effort to achieve a game change in the life insurance industry.”
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