ICICI Prudential launches new traditional plan

MUMBAI: Private sector life insurer ICICI Prudential has launched a new plan 'ICICI Pru Cash Advantage', which is a regular premium paying traditional plan.

"ICICI Pru Cash Advantage is specifically designed to enable customers to achieve their long-term goals while simultaneously enabling them to meet their short-term expenses," Executive Director of ICICI Prudential Life Insurance, Puneet Nanda said in a release.

As per the company, this plan also offers customers the flexibility to choose a premium paying term that suits their profile.