ICICI Prudential AMC launches I-Pru Mobile

MUMBAI: ICICI Prudential AMC on Tuesday launched 'I-Pru Mobile', an innovative mobile-based service that provides 24X7 access to investors of ICICI Prudential AMC schemes.

With 'I-Pru Mobile', an investor can check portfolio values while tracking latest portfolio values 24X7 along with scheme details.

The tool will help view transaction details across any date. It gives investors instant 24X7 access to advisors and ICICI Prudential AMC branches.

Another pitch, that features is the service is the ease to use investment calculators which help investors in their decision making process.

Nimesh Shah, MD and CEO, ICICI Prudential AMC said, "through value added services like Pru Tracker, Pru Alert, Pru Mobile Tracker and now IPRU Mobile we offer our customers convenience and experience. This focus of ours has helped us create a niche for ICICI Prudential AMC."

According to Shah, IPru Mobile is the first ever investment manager on investors' mobile and is an initiative towards enhancing customers' expectations in line with growing dependence of mobile.