Future Group eyes malls-bound youngsters for insurance biz
The retail-to-financial services major Future Group on Wednesday said it is successfully tapping the potential insurance customers among shopping malls and modern retail outlets visitors.
By PTI |
NEW DELHI: The retail-to-financial services major Future Group today said it is successfully tapping the potential insurance customers among shopping malls and modern retail outlets visitors, besides the traditional channels like agency and branch networks.
"By introducing insurance products to customers who are visiting shopping malls and modern retail outlets, we have been able to acquire a significant number of individuals who had never bought an insurance product before," Future Group CEO Kishore Biyani said.
Future Generali, the insurance venture of Indian Future Group and Italian Generali Group that has acquired one lakh customers in a record time through its Mallassurance initiative, today also announced the launch of its first ULIP called Future Sanjeevani.
"While we will continue to expand the traditional channels of insurance distribution like agency, branch, alternate and corporate networks, Mallassurance will help us create a market among the younger generation of customers who till now were not being attracted by existing insurance players," Biyani said in a statement.
"I am now even more convinced that product and distribution innovation as proved by Mallassurance and the products specifically dedicated to this channel will increasingly become a source of competitive advantage for our presence in India," Generali Group CEO Sergio Balbinot said.
"By introducing insurance products to customers who are visiting shopping malls and modern retail outlets, we have been able to acquire a significant number of individuals who had never bought an insurance product before," Future Group CEO Kishore Biyani said.
Future Generali, the insurance venture of Indian Future Group and Italian Generali Group that has acquired one lakh customers in a record time through its Mallassurance initiative, today also announced the launch of its first ULIP called Future Sanjeevani.
"While we will continue to expand the traditional channels of insurance distribution like agency, branch, alternate and corporate networks, Mallassurance will help us create a market among the younger generation of customers who till now were not being attracted by existing insurance players," Biyani said in a statement.
"I am now even more convinced that product and distribution innovation as proved by Mallassurance and the products specifically dedicated to this channel will increasingly become a source of competitive advantage for our presence in India," Generali Group CEO Sergio Balbinot said.
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