Coronavirus impact: Third of prospective homebuyers put purchases on hold, finds survey

Almost every sector of the economy is impacted due to the coronavirus and the nationwide lockdown. A survey finds that 52% buyers want to postpone buying plans and that people want to spend less on buying property. Here are more findings from the ...

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In a post-Covid world, discounts could lure buyers into immediate purchase.
Like other sectors adversely affected by the pandemic, real estate too is finding the going tough. A third of prospective homebuyers have put their purchases on hold, claims a MagicBricks survey.

Home buying plans are being put on hold
1 in 3 respondents either putting home buying plans on hold or abandoning plans altogether
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Buying intent temporarily hit in tier 1 cities
Expected delays in home purchase
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People want to spend less on buying property
3 out of 4 respondents want to decrease their budget for buying a home
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End users likely to return first
Investors more likely to defer buying plans
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Buying timeline shifting by months
52% buyers want to postpone buying plans
Pre-COVID
56% had either shortlisted or were actively looking to buy property in less than 6 months.

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Post COVID
Among those who identified property and were planning to buy within 0-3 months
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Key factors in property buying decision
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Price most critical as we enter phase of cautious spending
  • Price of the project
  • Job and business stability
  • Attractive deals and discounts
  • Return on Investments
  • Timely completion of projects
  • Availability of cheap loans

Obstacles in the way of buying property in post-Covid world
  • Price uncertainty
  • Timely handover of project
  • Visiting property sites
  • Getting loans
  • Registry and documentation

Buyers are uncertain about prices across cities
Unease highest in NCR and Mumbai, the two places badly hit by the pandemic; Percentage of respondents feeling uncertain
  • Delhi NCR: 57%
  • Mumbai: 52%
  • Kolkata: 50%
  • Hyderabad: 50%
  • Bengaluru: 49%
  • Ahmedabad: 48%
  • Pune: 47%
  • Chennai: 45%

What are buyers looking for?
Buyers have multiple expectations from developers.
  • Lower prices
  • Relaxed terms for down payments
  • Woodwork and kitchen fittings
  • Minimal property visits
  • Online paperwork
  • Online registry
Discounts an immediate trigger for buying
In a post-Covid world, discounts could lure buyers into immediate purchase
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Source: Magicbricks Property Buyer Sentiment Survey. The study was conducted with 1,900 respondents.

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