Birla Sun Life Insurance re-launches five life insurance products

MUMBAI: Birla Sun Life Insurance today re-launched five life insurance plans designed in accordance with the new product guidelines. It includes three non-participating market-linked insurance plans, one participating whole life plan and one traditional participating endowment plan.

"These products are designed to emphasise the fundamental propositions of life insurance - protection from uncertainty and long term savings. In 2014, we are well poised to build the product portfolio in a phased out manner with focused distribution," BSLI Deputy CEO Mayank Bathwal said in a release.

The unit-linked insurance plans (ULIPs) include Wealth Max, Wealth Secure and Empower Pension plans while Vision LifeIncome is a whole life plan and Vision Endowment Plan is a traditional participating endowment plan.

In line with the revised product guidelines, these plans are focused on providing enhanced security to savings, higher life cover, better surrender values and improved disclosures.

BSLI is a joint venture between the Aditya Birla Group and Sun Life Financial, one of the leading international financial services organisations from Canada.