Birla Sun Life, Dena Bank in distribution pact

Birla Sun Life AMC on Thursday announced an agreement with public sector lender, Dena Bank, for distribution of its mutual fund products across the country.

MUMBAI: Birla Sun Life AMC on Thursday announced an agreement with public sector lender, Dena Bank, for distribution of its mutual fund products across the country.

Birla Sun Life's products will be distributed through select branches of the bank, a press release issued here on Thursday stated.

Commenting on the tie-up, Birla Sun Life AMC's CEO, Mukul Gupta, said that "we are positive that this tie-up will give us an opportunity to tap the huge customer base of the bank across its vast branch network."

Dena Bank's Chairman and Managing Director, PL Gairola, said that "the signing of the agreement with Birla Sun Life AMC would further strengthen the activity of distribution of mutual fund products through our branches, and boost our fee-based income. It is also value-addition services we provide to our customers," he said.
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