BajajAllianz launches health card to promote healthy lifestyle

MUMBAI: The second largest general insurer Bajaj Allianz on Thursday launched a health card, JiyoFit, in association with Yes Bank, an initiative aimed to encourage customers to lead a healthy lifestyle.

"Health insurance as a concept is associated with illness and hospitalisation. But JiyoFit is an endeavour to shift from managing customers' illness to promoting a healthy and fit lifestyle," Bajaj Allianz General Insurance Chief Executive Hemant Kaul told reporters here, while launching the health card, which the company claims is the first of its kind in the country.

The health card is not bundled with a new Mediclaim policy but additional facility offered to a Bajaj Allianz health policyholder, he added.

The initiative will be initially available in 15 cities which will be expanded further as the demand for the card grows, Kaul said.