American Express, Kingfisher launch co-brand credit card

American Express has tied up with Kingfisher Airlines to launch the American Express Kingfisher First Credit Card in association with Airtel.

NEW DELHI: American Express has tied up with Kingfisher Airlines to launch the American Express Kingfisher First Credit Card in association with Airtel.

The card allows members to get two or more round trip flights with Kingfisher Airlines every year through their everyday spend on the card.

Airtel gives the members opportunity to to convert calls into free Kingfisher flights.

"This new launch heralds the broadening of our existing relationship with American Express and will cater to the evolving lifestyle aspirations of a young and vibrant India. The introduction of this new offering will strengthen our franchise amongst both business and leisure travellers," Kingfisher Airlines Chairman and CEO Vijay Mallya said in a statement.

A customer can earn tickets faster by simply charging their spend on services provided by Airtel. It also offers over 500 retail and dinning Platinum partners.

It comes with privileges such as Kingfisher Airlines King Club Gold Tier membership and special benefits from Airtel, a company release said.

In the first year itself, the card will offer a premium value of more than Rs 50,000.

"In 2006, leisure travel in India totalled USD 350-400 million and air travel increased by 45 per cent over the previous year. The card will provide the solution for affluent consumers in meeting their travel and spending needs," American Express India Vice-President and Country Manager Rob Hennin said.
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