Soaring gold prices lead to viral memes on holding yellow metal; Harsh Goenka shares interesting car and gold historical comparison

The phenomenal rise in gold prices has captured the attention of investors worldwide. In just one year, the yellow metal’s spot price has increased by 64%—from Rs 75,319/10 grams on October 11, 2024, to Rs 1,23,377 on October 13, 2025, on MCX. When a metal delivers such large returns, discussions over it are inevitable, occurring both online and offline. From ordinary folks to the topmost businesspersons, all are discussing gold prices in one way or another. And this time a tweet from Harsh Goenka, Chairman of RPG Enterprise, is going viral.

Harsh Goenka writes: 1 kg gold= Maruti 800

In a post on the social media platform X (formerly Twitter), he has compared the value of 1 kg of gold in 1990, when it was equivalent to a Maruti 800 car, to the present day, where the same weight of gold can purchase a Land Rover. He predicts that in the coming decades, the price of gold will rise to a level where one could buy a Rolls Royce car and a private jet in exchange for 1 kg of gold.




(Note: We haven’t checked historical gold prices in terms of claims made in the tweet)

In his viral post on X, Goenka gives a chart where he shows that in 1990, the price of 1 kg of gold was equal to that of one Maruti car; by the year 2000, its price became equal to the price of a Maruti Esteem car. Goenka wrote that in 2005, one could buy a Maruti Innova car for 1 kg of gold.

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Harsh Goenka compares 1 kg gold price of 2010 with Fortuner car rate

Writing about how the gold price took a leap from there, Goenka notes that in 2010, 1 kg of gold was enough to buy a Fortuner car. He states that by the year 2019, the value of 1 kg of gold had increased to a level comparable to that of a BMW car.

Harsh Goenka writes 1 kg gold is equal to Land Rover car’s rate

With the gold price currently hovering around Rs 1.24 crore/kg, Goenka writes that it is now worth buying a Land Rover car.

As per Carwale.com, the Land Rover car is priced between Rs 63.40 lakh and Rs 2.3 crore.

Harsh Goenka predicts 1 kg gold can help one buy Rolls-Royce car, private jet

The businessman predicts that by the year 2030, gold’s price will rise to a level where one could buy a Rolls Royce car with 1 kg of gold. As per CarDekho.com, the starting price of a Rolls Royce car at present is Rs 7.50 crore.

Goenka further writes that by 2040, the price of 1 kg of gold will rise to a level sufficient to buy a private jet.

Other gold memes also grabbed attention

A user named Brian Tycango presents a gold rate chart, showing a price rise from the year 2017 to now. He writes that the graph doesn’t present the price rise of a Bitcoin or an altcoin, but of gold.

“This isn’t bitcoin, an altcoin or a meme stock. It’s #gold.”



A user named Vasistha in his tweet on X compares the people who bought gold and who missed the opportunity.

“People who Bought GOLD ->> Common Increase More !

Will hit 1.5Lakh per 10g soon.

- People who did not buy GOLD and kept dreaming ->>

Gold will drop by 40-50%. Gold will go back to stone age era prices.”