Word of the Day: Parasocial

Word Of The Day: From artists and film stars to sportspersons and philosophers, there are many personalities across the world whom we admire, celebrate and draw inspiration from in our everyday lives. By reading about such figures to understand them better, we often begin to discover commonalities between them and ourselves.

Admiration can quietly build an unspoken connection between us and the people we look up to. This kind of one-sided relationship is known as a 'parasocial.'

What does word of the day 'parasocial' exactly mean?

'Parasocial' refers to a kind of relationship that is characterized by a one-sided, unreciprocated sense of intimacy felt by a follower, fan, or admirer for a renowned or prominent figure.

In this kind of a relationship, fans, followers, or admirers feel that they know the celebrity as a friend. Famous personalities can be a character in a book, film, TV series, etc., or an artificial intelligence that does not know them personally.

How does a 'parasocial' relationship forms

Parasocial relationships usually develop through repeated exposure (films, interviews, social media, podcasts), personal storytelling and relatability, shared values, struggles or goals. Such bonds are also formed because of a sense of familiarity created by media presence. Over time, admiration can evolve into a feeling of closeness or emotional investment.

Why 'parasocial' relationship can be crucial

'Parasocial' relationship plays a meaningful and positive role in a person’s day-to-day life if they are healthy. Such bonds can provide emotional support to people when they are under stress or going through a phase of discomfort. A 'parasocial' relationship can give a sense of companionship.

Renowned personalities and public figures often serve as role models, inspiring people through their achievements, resilience and perseverance, which can motivate individuals to pursue goals, overcome challenges or improve themselves.