Zepto launches Super Mall, expands pharmacy to diagnostics services

Quick commerce platform Zepto has launched Super Mall for non-grocery offerings to drive sales of high-value items and has also expanded its pharmacy offerings to launch diagnostics services.

The launch of the Super Mall segment in its app comes as quick commerce platforms try to increase the average order value (AOV) to improve unit economics.

Under this, Zepto is offering apparel, appliances, kitchenware, homeware, and home décor, among other things. The segment also includes a ‘deals store’ that has some items from each category at a discounted price.


This development comes as platforms focus on increasing customers' cart value by including more non-grocery items, according to analysts.

In the past, Swiggy’s quick commerce arm, Instamart, also forayed into online retail through Swiggy Mall. However, last year the platform integrated Swiggy Mall's offerings into Instamart, expanding its quick commerce offering to over 35 categories.

Zepto did not respond to ET’s queries by the time this story was published.

On the other hand, Zepto has partnered with Orange Health Labs to expand its pharmacy offerings to include diagnostic services. Under this, customers can book home tests for full body checkups, complete blood count tests, blood sugar tests, thyroid function tests, and more and avail the services within 60 minutes.

The app shows that customers can get the test reports in six hours. The cost of these tests starts at Rs 180 for tests like fasting blood sugar and goes up to Rs 11,999 for an ultra-full body checkup after discounts.

In June this year, Amazon India launched Amazon Diagnostics, an at-home service for lab tests, in partnership with Orange Health Labs.

This development comes as Zepto is once again preparing to file draft documents for an initial public offering (IPO), reviving the listing plans it had put on hold earlier this year, ET reported earlier this month. It is targeting to raise $450-500 million (Rs 4,000-4,440 crore) in fresh equity, alongside an offer for sale (OFS) by its early investors.

In October, Zepto closed a $450 million funding round in a mix of primary and secondary transactions with plans to expand its dark store presence while focussing on growing its order volumes in the coming few months.