X lowers eligibility threshold for ad revenue-sharing with users

Social media platform X (formerly Twitter) said on Friday that it has lowered the eligibility threshold for ad revenue sharing with users.

“We’ve lowered the eligibility threshold for ads revenue sharing from 15M to 5M impressions within the last 3 months. We’ve also lowered the minimum payout threshold from $50 to $10,” the platform’s official support account posted.



Clarifying the development, X boss Elon Musk said only views from verified handles would be taken into account.

“This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views. Note, only views from verified handles count, as scammers will otherwise use bots to spam views to infinity,” he posted on the platform.


Here, impressions refer to the total number of times a tweet has been seen or the total exposure the tweet has garnered. This is crucial for brands advertising on the platform as it helps them gather information about the total number of times their message has been viewed, even if users did not engage with the tweet.

Just last month, however, Musk had issued a diktat that the microblogging platform would apply ‘temporary limits’ amid users complaining of an outage. Users said they saw ‘cannot retrieve tweets’ and ‘rate limit exceeded’ error messages on their timelines.

“To address extreme levels of data scraping & system manipulation, we've applied the following temporary limits. Verified accounts are limited to reading 6000 posts/day; unverified accounts to 600 posts/day; new unverified accounts to 300/day,” Musk had said.


In June, the platform had said it would soon begin paying verified content creators for ads in their replies, with the first payment block of around $5 million.

“Note, the creator must be verified and only ads served to verified users count,” Musk had said at that time.

Since the Tesla CEO acquired the platform, it has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees.

In March, Musk said the messaging service makes about 5 or 6 cents per hour of attention from users, and could raise that to 15 cents or more with advertisements that are more relevant and timely.