Swiggy takes on Zomato’s Hyperpure with B2B kitchen supplies platform Assure

Bengaluru-based food-delivery company Swiggy’s business-to-business (B2B) platform Assure, which supplies kitchen essentials to restaurants, hotels and caterers, is taking on rival Zomato’s Hyperpure solution.

Assure was launched on the Google Play Store on September 17, 2024, and last updated in December. It has been rolled out by Android Scootsy, a Swiggy subsidiary.

According to the app description, Assure claims to offer "locally sourced, high-quality, and fresh ingredients" and says it adheres to hygiene standards from sourcing to delivery. Assure is a "comprehensive solution for all kitchen needs," it added.


The kitchen supplies solution is the latest in a series of standalone apps launched by Swiggy. Others include Snacc, a quick food delivery app; Pyng, a professional services marketplace; and Instamart, its quick commerce service.

Earlier this week, Swiggy said Instamart has expanded to 100 cities across India, driven by growing demand for 10-minute deliveries, particularly in tier II and III markets.

Instamart’s net loss for the October-December quarter widened to Rs 799 crore from Rs 574 crore a year earlier.