Swiggy integrates Simpl’s one-tap checkout feature

Checkout network Simpl has announced a partnership with Swiggy to offer a one-tap checkout experience to its customers across food delivery, Swiggy Instamart, and soon on Dineout and Swiggy Genie.

The partnership comes ahead of the year-end holiday season when demand for Swiggy’s on-demand services increases multifold, particularly during Christmas and New Year’s Eve celebrations. This, coupled with five weekends in December, is going to contribute to a significant increase in demand for services from food and hyperlocal delivery companies, Simpl said in a statement.

Simpl founder Nitya Sharma said, “An increasing number of customers today are seeking convenience while transacting online with food and hyperlocal delivery sectors among their top choices. As these services are also availed multiple times in a day, it necessitates the need for a quick and convenient checkout to enhance customer experience. This partnership is intended to bring greater convenience and trust to our combined customer base in the upcoming holiday season.”


Currently, several large enterprises and emerging direct-to-customer (D2C) merchants in the food and hyperlocal delivery space offer Simpl’s one-tap checkout. Over the last two years alone, Simpl has witnessed a 75% growth in transactions for food and beverages, and hyperlocal categories, accompanied by a 48% increase in transacting users, the statement added.

Swiggy vice president (revenue & growth) Anurag Panganamamula said, “Our mission is to offer unparalleled convenience and an elevated experience to our customers across the platform - from search to checkout and delivery. With Simpl’s 1-Tap Checkout integrated into our platform, especially ahead of the holiday season, millions of customers across the country will be able to access their food, and home needs, and dine out seamlessly.”