Shein loses UK copyright lawsuit against rival Temu over photos of clothing

At the ​start of the trial in May, ​Shein accused ⁠Temu of breaching ‌its copyright "on ​an ​industrial scale", using ⁠its photos to advertise copies of ​Shein's own-brand clothing ​to "piggy-back" on a more established competitor.

Reuters
Online ​fast-fashion ​platform Shein on Thursday lost ​its London lawsuit against rival Temu for alleged ‌copyright infringement ⁠in ⁠relation to photos ​of some of its products.

At the ​start of the trial in May, ​Shein accused ⁠Temu of breaching ‌its copyright "on ​an ​industrial scale", using ⁠its photos to advertise copies of ​Shein's own-brand clothing ​to "piggy-back" on a more established competitor.

Temu - owned by PDD Holdings - denied ‌the allegations and argued that Shein ​was using ​litigation ⁠to stifle competition.


Judge Kelyn Bacon said in a written ruling ​that Shein's claims for copyright infringement had failed.
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