South Korea's Naver to acquire US fashion social commerce Poshmark for $1.6 billion

South Korean tech firm Naver Corp said it agreed to a $1.6-billion deal to buy Poshmark Inc, a US apparel resale platform firm, as a strategic investment to enter the US ecommerce market.

Naver will acquire all of the issued and outstanding shares of Poshmark for $17.90 in cash. The deal is expected to close in the first quarter of next year.

The $1.6 billion deal includes consideration for Poshmark's cash holdings, and the enterprise value of Poshmark is about $1.2 billion, a Naver spokesperson said.


Poshmark is the largest fashion consumer-to-consumer platform in North America, with 80 million registered users led by Millenial and Gen Z active users, Naver and Poshmark said in a conference call about the deal.

The deal will combine Poshmark's shopping platform with Naver's technology including image recognition, artificial intelligence and live streaming, a key driver of ecommerce in South Korea, the companies said in a statement.

The companies plan to target an $80-billion market in online fashion "recommerce" in the US, which is expected to grow by 20% annually to $130 billion by 2025, according to Activate Consulting.

Poshmark shares jumped 14% to $17.8 in after-hours trading on Monday. However, shares in Naver fell 5.2% as of 0120 GMT, versus a rise of 2.3% in the wider market.

Naver acquired North American online literature platform Wattpad for about $600 million last year.