Quick commerce now 7-8% of Honasa Consumer's business: CEO Varun Alagh

Honasa Consumer is aiming to drive its quick commerce operations higher than its ecommerce business, chief executive Varun Alagh said. Alagh said in a post-earnings call with analysts that quick commerce is now 7-8% of Honasa Consumer's business versus 4-5% as stated in the previous quarter.

The Mamaearth parent on Wednesday reported its December quarter results, with consolidated net profit at Rs 26 crore and revenue from operations up 6% on year at Rs 518 crore.

Alagh also said Honasa is scaling up the new distribution system and closed the previous quarter's inventory correction.


ET had reported that Mamaearth undertook a massive transition exercise for its general trade strategy, through which it is moving away from the current super stockist model to direct distributors. Due to this, the company took a beating in the September quarter, reporting a net loss of Rs 19 crore and a 7% on-year drop in operating revenue.

When asked if the company's margins will continue to be under pressure, Alagh said they are expected to normalise from Q1 FY26 onwards.