PhonePe's Indus Appstore crosses 1 lakh downloads within 3 days of launch

Indus Appstore, the new Android-based app store from PhonePe, has surpassed 100,000 downloads within three days of its launch.

"Reaching over a lakh downloads in just three days confirms that India is ready for a homegrown app store that prioritises the needs of its diverse users and fosters a vibrant developer community," said Akash Dongre, chief product officer and cofounder, Indus Appstore. "This is only the beginning; we're committed to continuously evolving Indus Appstore to make it the go-to destination for apps in India," he added.

App developers and tech enthusiasts have downloaded the app in its initial days. They have lauded the store's zero-commission model, 12 regional language support, and video-led app discovery.


The Indus Appstore looks to differentiate itself from the Google and Apple platforms by not charging developers any platform fee or commission for in-app payments. Developers will also be free to integrate any payment gateway of their choice inside their apps.

Indus Appstore was launched by union minister Ashwini Vaishnaw on February 21 with top bosses from Dream11, Hotstar, Hungama, Bharat Matrimony, DailyHunt, IXIGO, MapmyIndia and several others in attendance.

"The creation of India's app store is very, very timely, it's very needed. It will bridge the expectations between the developers and app store providers and, by supporting it in 12 languages, I think the Indus Appstore will really strengthen the Android position as a very competitive choice in India," said former NITI Aayog chief Amitabh Kant.

Indus Appstore aims to reach an install base of 500,000 users, with one million downloads expected shortly after.