Payments on WhatsApp launches ‘Scam Se Bacho’ campaign in India

Messaging app WhatsApp on Tuesday launched a user-safety campaign through a music video titled ‘Scam Se Bacho’, in line with its focus on communicating its core safety principles to payments on WhatsApp to help keep users safe while making digital payments.

“While UPI continues to remain one of the safest, convenient and interoperable modes of making payments, India’s growing acceptance of online payments has also seen an increase in digital payment frauds. Through this music video, we want to educate and empower our users with all the information they need to safeguard themselves against any frauds while making digital payments,” said Manesh Mahatme, director, Payments, WhatsApp India. "

Payments on WhatsApp allow users to send and receive money from their contacts via Unified Payment Interface (UPI) as easily as a WhatsApp message.


The ‘Scam Se Bacho’ music video is a parody rendition of the popular song, ‘Dekh Ke Chalo’, wherein the lyrics demonstrate real-life situations in which individuals could be susceptible to scams and reinforce the message of staying safe and exercising caution while making digital payments.

Conceptualized by BBDO India and directed by Indian film director and editor Shimit Amin, the music video captures an array of everyday situations and warn users of scams such as falling prey to fake lottery schemes, disclosing your UPI PIN on a call to a fake customer care executive, or sending money to a scamster posing to be a friend without verifying their identity.

The video also highlights initiatives that WhatsApp has undertaken to help consumers avoid scams and frauds and make payments on WhatsApp securely.