OLX rebrands its Aasaanjobs job board to Waah Jobs

OLX Group has decided to rebrand its job board Aasaanjobs to Waah Jobs. OLX group has been operating in India under two brands in the blue-collar staffing and recruitment segment, OLX People and Aasaanjobs.

The rebranding to Waah Jobs helps in better alignment to the company’s value proposition of providing trusted jobs from verified employers to the candidates, the company said in a release. Waah Jobs aims to grow the number of monthly active job seekers on the platform by 10x over the next 5 years, it said.

“The new brand identity is not only current and modern but reflects our core ethos of helping job seekers succeed and reach new levels of success”, said Tarun Sinha, CEO, Waah Jobs & OLX People. “It’s a major milestone for the company as the recruitment market accelerates and an opportunity for the brand to become synonymous with tech-enabled recruitment. The recruitment sector is seeing a revival led by industries such as technology, startups, healthcare, logistics and other in-demand sectors and will continue to accelerate as the confidence to open businesses continues to grow this year. This new brand and evolving positioning illustrate our growing ambition on the market.”