Noise partners with Il Jin Electronics to manufacture smart wearables in India

Gurgaon-based Noise, a manufacturer of wearable devices, on Tuesday announced a joint venture with Il Jin Electronics, a subsidiary of Amber Enterprises India, for manufacturing, assembling and designing wearables and other smart electronics products in the country.

The joint venture aims to solidify Noise's ‘Make in India’ commitment with a focus on enhancing local value addition through in-house infrastructure development for product assembly, hardware design and component manufacturing, the company said in a statement.

“Our partnership with Il Jin Electronics is a strategic milestone in our mission to strengthen India’s manufacturing capabilities,” said Amit Khatri, cofounder of Noise. “The partnership will leverage our expertise to enhance domestic manufacturing, fuel category expansion and stimulate ecosystem-wide growth.”


Noise, which claims to manufacture 1 million smart watches locally every month, said it is working towards localising components like back panels, casings and straps. The company manufactures over 95% of its products in India, as per its statement.

Jasbir Singh, chairman and CEO of Gurgaon-based Amber Enterprises India Ltd., said, “Through this partnership, we look forward to creating a world-class local ecosystem for wearables and other smart electronic products, contributing further to the larger Make in India initiative.”

Citing a report from research agency IDC India, ET had earlier reported that in the April-June quarter, Noise led the pack in smartwatch shipments with 27.6% market share, followed by Fire-Boltt with 23.8% and Boat with 15.2%.

In the March quarter, Fire-Boltt had topped the list with 28.6% share.