Nikita Bier joins X to lead product revamp

Nikita Bier, who is known for building viral social products, has joined X (formerly Twitter) as head of product. He announced his new role on the platform on Monday.

Bier said, “I'm joining @X as Head of Product. X is the most important social network in the world. It's where internet culture originates and where the world's most influential people convene.”



Bier brings over a decade of experience in consumer tech and is widely recognised for his expertise in designing products that drive high user engagement.

His appointment comes at a critical time for X as it looks to rebuild its product roadmap and strengthen user growth under Elon Musk’s ownership. The platform has undergone multiple strategic shifts in recent years, including a push into subscription services and creator monetisation tools.

Bier is expected to focus on enhancing the core feed experience and launching new engagement-driven features to revive the platform’s momentum.

He has been working as a part-time advisor to Musk's xAI since October last year.