Nazara Technologies unveils new brand identity to signal global gaming push

Nazara Technologies, the diversified gaming and sports media company, has launched a new brand identity as it looks to evolve from a gaming platform into a creator of immersive experiences.

The brand refresh introduces a new visual where the letter N appears as a magic wand with three rising stars. According to the company, the design represents imagination, creativity, and the limitless potential of gaming as a medium for expression and connection. The brand is anchored by the tagline `Enter. Magic.’

Joint MD and CEO Nitish Mittersain said: “Nazara began with a dream to create experiences for gamers and creators. Over the last 25 years, that dream has grown into India’s largest gaming ecosystem, powered by thousands of passionate minds and millions of players. Our new identity reflects both our journey and our future. ‘Enter. Magic.’ is an invitation to step into worlds where imagination leads, and play brings people together. This is the beginning of our next chapter.”


Nazara said the new identity marks a visual and strategic shift as the company focusses on building global standard original IP and story worlds, strengthening live operations and community engagement, supporting the next generation of game creators and studios, and expanding its international footprint.

The rollout will take place in phases across digital platforms, product interfaces, studio touchpoints, esports and media properties, and brand communications over the coming months.