Myntra partners with GetVantage to boost D2C brands

Fashion ecommerce platform Myntra has partnered GetVantage as a preferred embedded B2B fintech and growth capital financer, doubling down in supporting select portfolio brands.

GetVantage’s portfolio brands will get exclusive access to Myntra’s D2C Rising Star initiative and participating brands will gain access to Myntra’s platform scale, trend-based data, and dedicated account management service. GetVantage’s portfolio brands like Tjori, Valkyre, Ornaz, Nua Woman, Jade Forest, Elaver Sports etc will be participating in Myntra’s D2C Rising Star initiative.

“This collaboration underscores GetVantage’s commitment to empowering emerging brands of India with growth-focused opportunities and strategic partnerships. Myntra’s platform will give our participating portfolio brands a good opportunity for better engagement with users,” said Bhavik Vasa, Founder, GetVantage.


Launched in 2020, GetVantage’s Embedded B2B finance platform has pioneered the concept of data-driven, digitally-delivered cash flow-based financing across 18 sectors with a strong portfolio of nearly 2,000 small businesses.

Myntra’s D2C initiative is aimed at providing exposure to over 150 million Myntra trend-focused users. Participating brands will gain a dedicated icon on Myntra’s homepage, access to a dedicated brand-store ecosystem, and personalized curation to enhance customer engagement.

In a bid to accelerate the growth of made-in-India brands, Myntra plans to onboard 500 D2C brands in the fashion, beauty, and grooming space through the D2C Rising Star initiative. Participating brands have seen significant benefits, with some experiencing an average growth of two times in demand.

“We are looking forward to this collaboration as it will help us improve brand salience and integration. Social commerce, AI-generated purchasing tips will also help draw customers to shop for our products,” said Karishma Kewalramani, founder, FAE Beauty.

GetVantage’s participating portfolio brands can gain access to personalized consultative account management to optimize performance. They can leverage Myntra’s platform to improve customer acquisition costs and reach a wider audience. The D2C Rising Star initiative also provides superior customer experience to help brands establish long-term loyalty.