Meta is planning to expand physical stores and hire retail workers: Business Insider

Meta is reportedly planning to expand its physical retail presence and recruit retail staff, a strategy that may echo Apple’s successful retail model, according to a report by Business Insider.

This initiative aligns with Meta’s broader efforts to drive sales of its hardware offerings, such as smart glasses.

As of now, Meta operates just one physical outlet—the Meta Store—located at its Burlingame, California campus, which opened in 2022.


At the time, Martin Gilliard, then head of the Meta Store, commented: “Once people experience the technology, they can gain a better appreciation for it. If we did our job right, people should leave and tell their friends, ‘You’ve got to go check out the Meta Store’.”