Magicpin reports 100% growth in daily orders on ONDC network

Magicpin, a discovery and discount platform for offline and physical retail, has reported 100% growth in daily orders on the ONDC network week ending May 7, 2023.

The platform doubled its orders to touch 20,000 a day via its own buyer app and through buyer apps of multiple platforms like Paytm, Phonepe’s Pincode and Meesho.

"Within the first four weeks of joining ONDC, magicpin scaled from 100 to 10,000 orders a day. In the fifth week, we saw a massive leap to 20,000 daily orders. This represents a 200-fold growth in ONDC's daily orders through Magicpin,” said Anshoo Sharma, CEO and cofounder, Magicpin.


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Magicpin is also building a Software-as-a-Service (SaaS) platform for the Open Network for Digital Commerce (ONDC) initiative. With this SaaS platform, Magicpin aims to offer its proprietary technology stack, including tools for digital payments, customer engagement and loyalty programs to SMEs, thus enabling them to compete with larger players in the market.

The company is not only powering cataloguing, ordering and order fulfilment on ONDC as a seller app but has also made these services visible on other buyer apps such as Paytm, Spice Money, Mystore, Craftsvilla, and Meesho.

PhonePe recently announced its Pincode initiative which will be leveraging Magicpin’s last-mile connectivity on ONDC. Magicpin is helping these start-ups reach hyper local markets across the country through its backend and logistics support related to ordering and delivery.

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