Magicpin cofounder Brij Bhushan joins Prime Venture Partners

Brij Bhushan, cofounder of hyperlocal ecommerce startup Magicpin, has joined Prime Venture Partners as a venture partner, the Bengaluru-based early-stage venture capital (VC) firm said in a statement on Friday.

In this role, Bhushan will be an integral part of the investment team, contributing to the firm’s investment decisions, portfolio management and fundraising, it said.

Bhushan said early-stage startups need more than just funding – they need a real team member.


“After nearly a decade as a founder, I’m excited to return to VC, where I can help founders navigate their journeys, leveraging my experiences alongside a team that truly understands what it takes to get a company off the ground,” he said.

Prior to founding Zomato-backed Magicpin with Anshoo Sharma in 2015, Bhushan served as vice president at Nexus Venture Partners.

Bhushan announced his departure from Magicpin in a LinkedIn post in April this year. The company last raised $60 million in an institutional round in November 2021 led by Lightspeed India and Zomato.

Amit Somani, managing partner at Prime Venture Partners, said, “Brij Bhushan brings a unique combination of strategic thinking, execution excellence and a long-term mindset essential for company building.”

Separately, the firm has promoted Gaurav Ranjan from vice president to principal-investments. He has been involved in sourcing and co-evaluating about 2,000 startups and has worked with more than a dozen early-stage portfolio companies, including Gallabox, OTO, Capital, Poshn and HitWicket.

Founded in 2012, Prime Venture Partners has invested in more than 50 startups across sectors such as fintech, enterprise software-as-a-service, consumer internet, edtech, healthcare, logistics and electric vehicles.

Its portfolio also includes companies such as WheelsEye, MyGate, Quizizz, PlanetSpark, Dozee, Zuper and Niyo.