Linda Yaccarino to take over as Twitter CEO, announces Elon Musk

Linda Yaccarino, NBCUniversal’s former head of advertising, will be the new CEO of social media site Twitter, its current chief Elon Musk announced in a Tweet.

“I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app,” read Musk’s tweet.



Yesterday, the Tesla chief had announced via another tweet that he had found a new CEO for Twitter and that he would be stepping down to take up the responsibilities of chief technology officer, while also serving as the executive chairman of the company.

Yaccarino, who had been with NBCUniversal for 11 years, left her role as the advertising head earlier today, the company announced.

Yaccarino joined NBCUniversal in 2011, after 15 years at Turner Entertainment and has been credited with dragging the network's ad sales operation into the digital future.

Before joining NBCUniversal, she had worked with American television and media conglomerate Turner Broadcasting System for over 19 years, between 1992 and 2011.

Yaccarino has studied liberal arts and telecommunications at Penn State University, according to her profile.

At NBCUniversal, she was the “strategic and operational bridge” across the company’s global networks, properties, and business units.

Also read | Who is Linda Yaccarino?

She is also credited with generating “over $100 billion in ad sales”.

Yaccarino has been recognised as Business Insider’s “Top 10 People Transforming Advertising”.

She interviewed Musk at an advertising conference in Miami last month. At the conference, Yaccarino encouraged the audience to welcome Musk with applause and lauded his work ethic.

“Many of you in this room know me, and you know I pride myself on my work ethic,” she said, adding, “Buddy, I met my match.”