Lenskart’s Neso Brands invests $4 million in France’s Le Petit Lunetier

Eyewear firm Lenskart subsidiary Neso Brands on Tuesday said it has invested $4 million in Paris-based omnichannel eyewear brand Le Petit Lunetier for a “significant stake” in the company.
Neso Brands did not share any more details in its statement.

Bjorn Bergstrom, CEO of Neso Brands, and Peyush Bansal, CEO of the Lenskart Group, will join Le Petit Lunetier’s board of directors, as per the terms of the deal.


Sources aware of Lenskart’s plans said its brand rollup subsidiary Neso Brands plans to increase its stake in the French firm gradually, working with the founders of Le Petit Lunetier.

The investment will be used to accelerate Le Petit Lunetier’s retail expansion and solidify its presence in Europe, as well as introduce the brand to Lenskart’s core markets in Asia and the Middle East, the statement said.

Neso Brands will be making similar investments in other European brands, which will be brought to India and Southeast Asia through Lenskart, the company said.

The Paris-based direct-to-consumer brand was started in 2015 by former Google and Rad.co executive Jérémie Encaoua and optician Elie Attias. It has 16 stores in France.

“This strategic investment marks our first foray into the European market and we are thrilled to begin this journey by working with Jérémie, Elie, and their leading entrepreneurial team to grow the brand’s potential, both across France and internationally,” said Bergstorm. “We are particularly excited to bring this vibrant brand to Lenskart’s customers and have already seen a tremendous reception for the brand in India following a limited pilot launch in Delhi.”