Koo launches Premium feature for creators to earn money through subscriptions

Homegrown microblogging platform Koo on Thursday said it has launched Koo Premium to provide creators the opportunity to monetize their content and engage with their fans in a more meaningful way.

It said that creators will have the option to offer exclusive content to their subscribers in exchange for a weekly/ monthly subscription fee. Creators will be able to label their content including text, videos and photos and post it to their subscribers. They can also customize their subscription offers, set their own prices, and have complete control over their subscription content, the company said.

“Creators form the backbone of any social platform. Koo Premium is the first of many programs we are launching to democratize content creation and enable creators from across the country to monetize their content and build a sustainable income stream from their passion," Aprameya Radhakrishna, CEO and Co-Founder, Koo said in a statement.


The program is currently available in India and opens up new opportunities for creators across various content genres, including artists, financial experts, fantasy gaming, wellness, comedy, musicians, sports and more.

Koo said it has been testing this feature for the past month with over 20 creators including Rishikaa Singh Chandel, Dr Cric Point, Aartii Naagpal and is now opening it up to creators across the country. It said it has enabled several women creators to supplement their lifestyle and improve their standard of living through content creation.

In the coming months, Koo said it plans to onboard verified profiles such as journalists, Bollywood actors and cricketers on Koo Premium to interact with their subscribers.