Haribol partners with Kiko Live to expand reach through ONDC

Kiko Live has onboarded Haribol, a brand dedicated to A2 and cruelty free products under the ISKCON initiative.

By leveraging the ONDC network, Kiko Live is helping Haribol expand its online reach, bringing their products to a wider customer base. Haribol, an ISCKON Temple of the Vedic Planetarium incubatee company, manufactures flavoured milk, cold-pressed oils, and Bilona ghee.

"We are redefining dairy with purity, tradition, and innovation. Partnering with Kiko on ONDC makes it even easier for people to enjoy this wholesome experience, straight from our farms to their homes,” said Yachneet Pushkarna, CEO, Haribol adding that it has seen a 10% increase in online business and expect this to grow to 25% in 3-4 months.


The ONDC platform offers very low single digit commission rates, against 30-40% charged by other marketplaces, and these low commissions end up being passed on to end customers.

According to Forrester, the home delivery business for neighbourhood retail stores is largely unorganised and is valued at $70 billion annually.

Additionally, unlike other marketplaces, brands on ONDC receive their customer details, and can better build their remarketing strategies. Regular and repeat customers are offered better deals as well. This in turn enhances their shopping experience and ensures faster access to these premium offerings.

“Kiko Live remains committed to empowering retailers and D2C brands by providing the right tools on our seller panel. We also provide handholding and operational support to sellers to help them grow aggressively and scale their business within the ONDC Network ecosystem without sacrificing huge margins to marketplaces," Alok Chawla, CEO, Kiko Live, said.

Founded in 2020, Kiko Live is a platform for retailers to sell online and also on ONDC for small retailers to build, manage, and scale their home delivery businesses with SaaS solutions. Users can paste an entire grocery list directly into the search box, eliminating the need to search and select individual items. The app also suggests stores with inventories matching the list.