JioMart on WhatsApp is a big opportunity: Meta’s Mark Zuckerberg

Meta Inc chief executive Mark Zuckerberg said JioMart on WhatsApp would be a big opportunity for the company.

Launched as the company's first end-to-end shopping experience, Zuckerberg said it showed the potential for chat-based commerce through messaging.

In August, Meta in partnership with Jio Platforms allowed users to shop from e-commerce platform JioMart via WhatsApp chat. This enabled people to buy groceries from JioMart from a chat.


“Between Click-to-Messaging and paid messaging, I’m confident that this is going to be a big opportunity," Zuckerberg said while addressing analysts after announcing the company's third quarter results.

He added that messaging was another major monetization opportunity apart from short-video format Reels.

Meta started with Click-to-Messaging ads, which let businesses run ads on Facebook and Instagram that start a thread on Messenger, WhatsApp or Instagram Direct so they can communicate with customers directly.

“This is one of our fastest growing ads products, with a $9 billion annual run rate," Zuckerberg said. "This revenue is mostly on Click-to-Messenger today since we started there first, but Click-to-WhatsApp just passed a $1.5 billion run rate, growing more than 80% year-over-year."

He added that paid messaging was another opportunity that the company is starting to tap into, and said it continued to grow quickly but from a smaller base.

“We're putting the foundation in place now to scale this with key partnerships like Salesforce, which lets all businesses on their platform use WhatsApp as the main messaging service to answer customer questions, send updates, and sell directly in chat,” he said.