Moj enables creators to make video content in Dolby Vision

This move will make Moj the first Indian social media platform to implement Dolby Vision image quality.

Agencies
Short video platform Moj Monday said it is working with Dolby Laboratories, a major player in immersive entertainment experiences to bring Dolby Vision HDR to the hands of its community, making it the first Indian social media platform to implement Dolby Vision image quality.

“With this partnership with Dolby Vision, Moj enables creators to share richer stories and experiences, empowered by cutting-edge innovation and advanced technology. Viewers, in turn, enjoy a more immersive and enhanced viewing experience,” Setal Patel, director of product, Moj, said in a statement.

She added that advertisers on Moj also have the opportunity now to showcase their products in a more impactful and realistic way to their target audience.


“Dolby Vision marks a significant stride forward for Moj and opens up a lot of possibilities for our users in the future,” Patel said.

Users can capture videos in Dolby Vision from compatible iOS or Android devices, upload them on the Dolby Vision-enabled Moj App and reach a wider audience.

“It is exciting to know creators and consumers of Moj will now be able to shoot videos that capture all of the details and textures with the incredible resolution and image quality of Dolby Vision,” Karan Grover, Sr. Director Commercial Partnerships – IMEA (India, Middle East & Africa) at Dolby Laboratories said.
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