Honasa Consumer’s BBlunt brand hits Rs 100 crore revenue run rate

Honasa Consumer, the parent of beauty and personal care brand Mamaearth, said its hair care brand, BBlunt, has achieved an annual revenue run rate (ARR) of Rs 100 crore and grown over four times since the company acquired it in 2022.

ARR is the projection of a company’s annual revenue based on its current performance.

The achievement was driven by data-based innovation strategy and product development process, integrating insights from stylists, consumer interactions and salon testing, the company said in a news release Tuesday.


The startup acquired Mumbai-based BBlunt from Godrej Consumer Products in February 2022. BBlunt offers solutions designed specifically for Indian hair types, focusing on hair colours, shampoos, conditioners, styling products and hair appliances.

On April 22, ET reported that Honasa Consumer’s active ingredients-backed skincare brand, The Derma Co, achieved an ARR of Rs 500 crore. In August last year, the company’s hydration-based skincare brand, Aqualogica, crossed Rs 150 crore in ARR.

“From the outset, we were confident in the brand’s potential and knew that our strategic playbooks could drive its expansion…This milestone highlights our deep understanding of the Indian hair care market,” said Varun Alagh, cofounder, chairman and chief executive of Honasa Consumer. “We’ve developed products tailored to the specific needs of Indian consumers, tackling issues like hard water damage and pollution while delivering salon-quality experiences at home.”

On August 9, ET reported that Honasa Consumer was discontinuing its ayurvedic beauty brand Ayuga, having begun the process in June this year due to the brand's inability to establish a product-market fit.

Excluding Ayuga, Honasa Consumer has six brands in its portfolio: Mamaearth, which is its largest brand, along with The Derma Co, Aqualogica, Dr Sheth's, BBlunt and Staze.

Honasa Consumer reported a 19% year-on-year increase in operating revenue for the April-June period to Rs 554 crore. Net profit rose 62% to Rs 40 crore.