Grameen e-Store’s turnover jumps 100% to Rs 581 crore

The turnover of Common Service Centres (CSC)’s Grameen e-store has jumped nearly 100% on year in 2021-22 to `581 crore, sources told ET. Grameen e-stores had reported a turnover of `259 crore in the financial year 2020-21.

“In 2021-22, we enabled and turned more than 3.16 lakh village level entrepreneurs (VLEs) of CSC to turn into Grameen e-store. Of that, nearly 1.25 lakh were regularly active and placed orders for various products from distributors,” a senior government official said.

The Grameen e-store, which was started as a hyperlocal rural delivery unit after the first nationwide lockdown of March 2020, has grown to partner with various companies in the fast-moving consumer goods, electronics, automobiles, and other consumer segments. As of now, these stores have tie-ups with several companies including Tata Motors, Tata Consumer, the Tata Group electronic chain Croma, Nokia, Pepsi, Mahindra Electric, Royal Enfield, Crompton, Symphony, and Whirlpool.