Fujifilm forays into office printer business in India

Fujifilm has ventured into India with its office printer offerings and hopes to become number one in terms of market share in the A3 printer segment here in the next 3-5 years, the company told ET.

“In terms of the size of the market, Indian market is quite big. And we hadn’t launched our office products here. So simply, why not?” said Masatsugu Naito, president, Fujifilm Business Innovation, Asia Pacific, adding demand in India seemed to pick up after the pandemic.

The company is the market leader in A3 printers in the APAC region. Bringing its Business Innovation unit into India for the first time, the company today launched six models of their A3 printers with in-built data security functions, under the Apeos brand, at printing speeds between 20-35 ppm (pages per minute).


It is currently targeting the middle segment, particularly government and SME customers, in India with mid-speed printers. It plans to expand and bring in their full portfolio in two years, said Priyatosh Kumar, head, graphic communications, Fujifilm India. This would include its high-speed printers and digital transformation offerings which leverage AI, to rope in large enterprises.

Fujifilm has tie-ups with Indian startups on AI algorithms for their healthcare sector offerings, Naito said, and is looking at similar tie-ups for when the digital transformation services are launched.

The products to be sold in India are made in Vietnam, Naito said. Making them in India, though in discussion stages internally, poses challenges, however. “Any manufacturing requires an entire supply network to be created,” said Kumar. “There is nothing fixed at this point in time.”

The new business unit will have some advantage in breaking into the India market, however, given the fact that Fujifilm has had a presence in the country for over 15 years, providing its film products, among others.

“The brand image, everybody knows,” said Koji Wada, managing director, Fujifilm India. “So it is easy to explain our (new) product and easy to get some trust.”