French regulator says most e-commerce platform products it tested breach EU rules

France's consumer protection authority said on Wednesday that ​three‑quarters of the products it tested ​from major e‑commerce platforms last year failed to meet EU ​standards.

The Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) said it had analysed more than 600 products bought from seven foreign online platforms in 2025, triple the number tested in previous ‌years. It ⁠found 75% ⁠failed to meet EU rules, and 46% were both non-compliant and dangerous.

The regulator said it focused its ​testing on high-risk categories and the results cannot be extrapolated to the entirety of the ​platforms' product offering. It did not name the seven platforms whose products were tested.


France has been leading a Europe-wide crackdown on discount e-commerce platforms like Shein and Temu, ​which retailers say have enjoyed an unfair advantage ⁠due to ‌a customs duty waiver on the low-value parcels of clothes and ​gadgets they ​ship directly from factories in China.

The French watchdog said it ⁠would share the findings with the European Commission, which has powers under the EU's Digital Services Act to impose fines of up to 6% of global turnover on platforms, and has opened investigations into Shein, PDD-owned Temu, and Alibaba-owned AliExpress.

The DGCCRF said all tested electrical appliances, including hair-care devices, were non-compliant, with nearly three-quarters deemed dangerous due to risks such as electrical shock or fire.

Children's products, jewellery and clothes showed widespread breaches including choking ‌risks and excessive levels of chemicals, the regulator said.

Officials did not share results for each platform, citing ongoing investigations. However, government representatives ​said the scale ​of failures pointed to ⁠structural problems rather than isolated lapses.

"When you are at 70-75% non‑compliance, you are no longer dealing with an exception, it is part of the business model," an official ​said during a DGCCRF press briefing. "This isn't a judgement, just a statement of fact."

In March, France's bid to suspend Chinese online retailer Shein's marketplace was rejected by Paris' Court of Appeal, a win for the fast-fashion giant after a scandal over sex dolls resembling children found for sale on its site.