Fox to integrate Kalshi prediction market data across news platforms

Fox Corp said on Tuesday it will integrate Kalshi's prediction market data across its news and streaming platforms, reflecting a broader ‌trend ⁠among ⁠media organizations to use market-based probabilities to complement traditional reporting.

Under the ​deal, Kalshi's data will be incorporated intoFOX News Channel, ​FOX Business Network, ⁠FOX Weather ‌and Fox'sdirect-to-consumer streaming ​platform, ​FOX One, providingforecasts linked ⁠to political, economic, weather and ​culturalevents. Kalshi will also work ​directly with Fox production teamsto support real-time data visualization. Prediction markets, which allow users to trade ‌on thelikelihood of future events, have become very ​popular after ​the 2024 ⁠US presidential election. Kalshi said around 70% of visitors use the platformprimarily ​to view forecasts rather than for trading,underscoring growing demand for crowd-sourced probability dataas an information tool.