Firstcry Q3 net loss widens to Rs 38 crore, revenue up 11.6%

The net loss of Brainbees Solutions, the parent of the mother-and-baby care products retailer FirstCry, shot up to Rs 38 crore in the third quarter (Q3) of FY26, from Rs 14.7 crore a year ago, due to an increase in expenses as the company expanded its rapid-delivery offering.

The Pune-based company clocked an 11.6% year-on-year (YoY) increase in operating revenue to Rs 2,423 crore in the December quarter, from Rs 2,172 crore a year earlier. Meanwhile, its expenses rose to Rs 2,327 crore in Q3, up 12.7% from Rs 2,064 crore last year.

However, the company’s results looked better on a quarter-on-quarter (QoQ) basis, despite relatively muted consumer sentiment. Its net loss narrowed by 24% from Rs 50.5 crore in Q2 FY26. Similarly, operating revenue for the December quarter rose by 15.5% from Rs 2,099 crore in the previous quarter.


At the pre-tax level, the company slipped to a loss of Rs 5.2 crore in the December quarter from a profit of Rs 6.9 crore in the year-ago period.

Firstcry’s India multi-channel and international business together posted a gross merchandise value (GMV) of Rs 3,424 crore in the third quarter, a 10% YoY growth. GMV is the value of total orders sold by marketplaces or brands during a given time.

Meanwhile, the company’s rapid delivery service, Rocketbees, was expanded to 22 cities in the third quarter from 13 cities. In the quick delivery segment, Firstcry is experiencing competition from traditional quick commerce companies as well as new startups like Blume Ventures-backed Ozi and Stellaris-backed Peeko.

“There is a quick commerce frenzy, and companies are just riding on that bandwagon. Currently, these companies are operating out of single dark stores in NCR or Bengaluru. This is a game of unit economics amid competition,” said Supam Maheshwari, chief executive, FirstCry, in the analyst call.

“So, our assessment is that it's very hard to replicate what has been built by old players by the new players in the quick commerce baby and kids’ space,” he added.

Backed by SoftBank and Premji Invest, FirstCry offers a wide portfolio of products across apparel, footwear, baby care, nursery items, diapers, toys, and personal care products. Its offerings include both its own brands and domestic and international third-party labels.